tom page emotive design methods in product branding

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A. Gould Lawrence Statistical Methods for Evaluating Safety in Medical Product Development

This book gives professionals in clinical research valuable information on the challenging issues of the design, execution, and management of clinical trials, and how to resolve these issues effectively. It also provides understanding and practical guidance on the application of contemporary statistical methods to contemporary issues in safety evaluation during medical product development. Each chapter provides sufficient detail to the reader to undertake the design and analysis of experiments at various stages of product development, including comprehensive references to the relevant literature. Provides a guide to statistical methods and application in medical product development Assists readers in undertaking design and analysis of experiments at various stages of product development Features case studies throughout the book, as well as, SAS and R code

7839.06 рублей

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Han Brezet The Power of Design. Product Innovation in Sustainable Energy Technologies

The Power of Design offers an introduction and a practical guide to product innovation, integrating the key topics that are necessary for the design of sustainable and energy-efficient products using sustainable energy technologies. Product innovation in sustainable energy technologies is an interdisciplinary field. In response to its growing importance and the need for an integrated view on the development of solutions, this text addresses the functional principles of various energy technologies next to the latest design processes and innovation methods. From the perspective of product applications, the book provides clear explanations of technologies that are significant for product integration, such as batteries, photovoltaic solar energy, fuel cells, small wind turbines, human power, energy saving lighting, thermal energy technologies in buildings, and piezoelectric energy conversions. The design processes and innovation methods presented in this book include various approaches ranging from technical, societal and creative methods that can be applied in different stages of the design process. Other features include: a methodological approach, enabling readers to easily apply the theory to their research projects and to the actual design of sustainable products with energy technologies discussion on interaction design and smart grid interventions colour photographs that illustrate the final products numerous case studies of product development projects and concepts in practice, enabling readers to understand and design energy-efficient products in several different markets a companion website containing useful information about the cases and an additional design cases with sustainable energy technologies The Power of Design provides a comprehensive and visually-appealing opening into the subject for third and fourth year students, postgraduates, and professionals in the areas of energy, environment, product design and engineering

7683.1 рублей

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Abellan Miquel Brand and Branding

Drawing on the work of some of the world`s most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how design can be used to create brand awareness that speaks directly to the consumer.

4866 рублей

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Dalcacio Reis Product Design in the Sustainable Era

Green Is Now Everyone's Favorite Color Designing products with future generations in mind Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future. This book brings together over 180 such innovative and award-winning projects from over 20 countries, launched by leading design offices and companies worldwide, including IDEO, IBM, and New Deal Design. Featuring reusable products from water bottles and diapers to solar- and wind-powered goods; clocks that run by reacting with soil; air and water purifiers; coffins and urns for sustainable funerals; paper made from elephant and sheep dung-as well as eco-friendly chocolates, bikinis, guitars, energy efficient appliances and much more-this is a state-of-the-art update on the sustainable revolution in product design. About the author: Dalcacio Reis was born in Brazil and trained as a product designer in Rio de Janeiro before joining Ana Couto Branding & Design, one of the region's top branding offices. After managing several projects in Latin America, Reis pursued an MBA in Sustainable Business, in order to help shape a new era of product development and consumer behaviour. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now! Multilingual Edition: English, French, German.

3036 рублей

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Alan Morris Multidisciplinary Design Optimization Supported by Knowledge Based Engineering

Multidisciplinary Design Optimization supported by Knowledge Based Engineering supports engineers confronting this daunting and new design paradigm. It describes methodology for conducting a system design in a systematic and rigorous manner that supports human creativity to optimize the design objective(s) subject to constraints and uncertainties. The material presented builds on decades of experience in Multidisciplinary Design Optimization (MDO) methods, progress in concurrent computing, and Knowledge Based Engineering (KBE) tools. Key features: Comprehensively covers MDO and is the only book to directly link this with KBE methods Provides a pathway through basic optimization methods to MDO methods Directly links design optimization methods to the massively concurrent computing technology Emphasizes real world engineering design practice in the application of optimization methods Multidisciplinary Design Optimization supported by Knowledge Based Engineering is a one-stop-shop guide to the state-of-the-art tools in the MDO and KBE disciplines for systems design engineers and managers. Graduate or post-graduate students can use it to support their design courses, and researchers or developers of computer-aided design methods will find it useful as a wide-ranging reference.

9786.11 рублей

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Marianne Klimchuk R. Packaging Design. Successful Product Branding from Concept to Shelf

How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines

4187.94 рублей

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Roqueta Paco Product Design

Discover through 400 pages and more than 600 photos the best product designs worldwide in only one single edition. Innovative designs by Ideo, Marc Newson, Karim Rashid and Smart Design as well as classics like Alessi, Villeroy & Boch or Kenwood. Rich information about the history of product design. Text in English, German, French and Spanish.

191 рублей

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Bond Terry Computer-Aided Pattern Design and Product Development

The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practical use of computers for clothing pattern design and product development. Readers are introduced to the various computer systems which are suitable for the industry, the principles and techniques of pattern design applied to computer systems are explained, and readers are shown how product data management can be used in clothing product development.

5177.18 рублей

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Gerd Moller Geotechnik. Grundbau

The book introduces in particular foundation methods and methods of securing level changes in terrain. The description of calculation and dimensioning with examples are a valuable orientation aid for those working in design and as technical experts.

3732.89 рублей

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Gerd Moller Geotechnik. Grundbau

The book introduces in particular foundation methods and methods of securing level changes in terrain. The description of calculation and dimensioning with examples are a valuable orientation aid for those working in design and as technical experts.

3961.21 рублей

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D&AD09 The best advertising and design in the world

The professional's annual - finally available to the public TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year's best creative work - available to the public. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising. Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

4048 рублей

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D&AD 2011. Лучшее в дизайне и рекламе мира 2011

This is the latest and greatest. This is the prestigious annual for creative professionals. Here comes the 2011 edition of the exclusive and highly-coveted annual from "D&AD" featuring the year's best creative work. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award - or in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop-shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the "D&AD Annual"! Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine & Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV & Cinema Advertising, TV & Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design. Издание полностью на иностранном языке.

4048 рублей

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Jacqueline Beckley H. Accelerating New Food Product Design and Development

Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. This updated edition, by a group of seasoned food industry business professionals and academics, provides a real-world perspective of what is occurring in the food industry right now, offers strategic frameworks for problem solving and R&D strategies, and presents methods needed to accelerate and optimize new product development. Accelerating New Food Product Design and Development, Second Edition features five brand new chapters covering all the changes that have occurred within the last decade: A Flavor Supplier Perspective, An Ingredient Supplier Perspective, Applying Processes that Accelerate New Product Development, Looking at How the University Prepares Someone for a Career in Food, and Innovative Packaging and Its Impact on Accelerated Product Development. Offers new perspectives on what really goes on during the development process Includes updated chapters fully describing the changes that have occurred in the food industry, both from a developer’s point of view as well as the consumer requirements Features a completely rewritten chapter covering the importance of packaging which is enhanced through 3D printing All of this against the impact on speed to market Filled with unique viewpoints of the business from those who really know and a plethora of new information, Accelerating New Food Product Design and Development, Second Edition will be of great interest to all professionals engaged in new food product design and development.

14496.93 рублей

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Abbie Griffin Design Thinking. New Product Development Essentials from the PDMA

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your «product» is a tangible object, a service, or the business itself – and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.

3986.65 рублей

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Tom Monahan The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

4416.37 рублей

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Gisbert Schneider De novo Molecular Design

Systematically examining current methods and strategies, this ready reference covers a wide range of molecular structures, from organic-chemical drugs to peptides, Proteins and nucleic acids, in line with emerging new drug classes derived from biomacromolecules. A leader in the field and one of the pioneers of this young discipline has assembled here the most prominent experts from across the world to provide first-hand knowledge. While most of their methods and examples come from the area of pharmaceutical discovery and development, the approaches are equally applicable for chemical probes and diagnostics, pesticides, and any other molecule designed to interact with a biological system. Numerous images and screenshots illustrate the many examples and method descriptions. With its broad and balanced coverage, this will be the firststop resource not only for medicinal chemists, biochemists and biotechnologists, but equally for bioinformaticians and molecular designers for many years to come. From the content: * Reaction-driven de novo design * Adaptive methods in molecular design * Design of ligands against multitarget profiles * Free energy methods in ligand design * Fragment-based de novo design * Automated design of focused and target family-oriented compound libraries * Molecular de novo design by nature-inspired computing * 3D QSAR approaches to de novo drug design * Bioisosteres in de novo design * De novo design of peptides, proteins and nucleic acid structures, including RNA aptamers and many more.

15221.77 рублей

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Anand Joglekar M. Industrial Statistics. Practical Methods and Guidance for Improved Performance

HELPS YOU FULLY LEVERAGE STATISTICAL METHODS TO IMPROVE INDUSTRIAL PERFORMANCE Industrial Statistics guides you through ten practical statistical methods that have broad applications in many different industries for enhancing research, product design, process design, validation, manufacturing, and continuous improvement. As you progress through the book, you'll discover some valuable methods that are currently underutilized in industry as well as other methods that are often not used correctly. With twenty-five years of teaching and consulting experience, author Anand Joglekar has helped a diverse group of companies reduce costs, accelerate product development, and improve operations through the effective implementation of statistical methods. Based on his experience working with both clients and students, Dr. Joglekar focuses on real-world problem-solving. For each statistical method, the book: Presents the most important underlying concepts clearly and succinctly Minimizes mathematical details that can be delegated to a computer Illustrates applications with numerous practical examples Offers a «Questions to Ask» section at the end of each chapter to assist you with implementation The last chapter consists of 100 practical questions followed by their answers. If you're already familiar with statistical methods, you may want to take the test first to determine which methods to focus on. By helping readers fully leverage statistical methods to improve industrial performance, this book becomes an ideal reference and self-study guide for scientists, engineers, managers and other technical professionals across a wide range of industries. In addition, its clear explanations and examples make it highly suited as a textbook for undergraduate and graduate courses in statistics.

7382.19 рублей

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Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

4124.48 рублей

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The Power of Design offers an introduction and a practical guide to product innovation, integrating the key topics that are necessary for the design of sustainable and energy-efficient products using sustainable energy technologies. Product innovation in sustainable energy technologies is an interdisciplinary field. In response to its growing importance and the need for an integrated view on the development of solutions, this text addresses the functional principles of various energy technologies next to the latest design processes and innovation methods. From the perspective of product applications, the book provides clear explanations of technologies that are significant for product integration, such as batteries, photovoltaic solar energy, fuel cells, small wind turbines, human power, energy saving lighting, thermal energy technologies in buildings, and piezoelectric energy conversions. The design processes and innovation methods presented in this book include various approaches ranging from technical, societal and creative methods that can be applied in different stages of the design process. Other features include: a methodological approach, enabling readers to easily apply the theory to their research projects and to the actual design of sustainable products with energy technologies discussion on interaction design and smart grid interventions colour photographs that illustrate the final products numerous case studies of product development projects and concepts in practice, enabling readers to understand and design energy-efficient products in several different markets a companion website containing useful information about the cases and an additional design cases with sustainable energy technologies The Power of Design provides a comprehensive and visually-appealing opening into the subject for third and fourth year students, postgraduates, and professionals in the areas of energy, environment, product design and engineering

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