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Susan Gunelius Content Marketing For Dummies

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

1585.71 рублей

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Robin M. Smith Conquering the Content. A Blueprint for Online Course Design and Development

Put your course online now, without sacrificing pedagogical quality Conquering the Content: A Blueprint for Online Course Design and Development, Second Edition is a highly practical guide to creating online courses. With guidance on incorporating learning theory into online course content, as well as a host of templates, learning guides, and sample files, this book furnishes instructors and instructional designers with the information and tools they need to design and develop their course content to better serve online students. This second edition introduces relevance statements and time-saving tips as well as content maps which provide a scaffold for content organization and help students anchor the topics in their memories for retrieval. Readers will gain expert insight and best practices for designing within the rapidly changing online learning environment and learn to incorporate recent advances that can improve student outcomes. Because the book is designed to focus on online teaching pedagogy, it won't go out of date as specific tools change. Nearly one-third of all students in higher education are taking at least one online class, and online hybrid classes are becoming more widespread. Distance learning is becoming the norm, but creating an online class is more complex than just posting course content on a website. Conquering the Content demonstrates how instructors can best revamp their course content to suit the online learning environment, and provides the tools and resources instructors need to transfer their effectiveness from the classroom to the online environment. Learn how to: Create student-friendly navigation structures that support what is known about the brain and learning Organize content based on priority, flow, and easy navigation Create assessments that work within the parameters of an online course «Chunk» information to facilitate better processing Time is of the essence in getting a course online, but it's important that pedagogy not get lost in the crush of new content. Course design is just as critical as course content when it comes to distance learning outcomes, and Conquering the Content provides a holistic and practical approach to effective online course development.

2464.06 рублей

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Stephanie Diamond Content Marketing Strategies For Dummies

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

1902.97 рублей

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Lee Odden Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

1583.17 рублей

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Peter Seel B. Digital Universe. The Global Telecommunication Revolution

For the student and general reader, a tour of the digital universe that offers critical observations and new perspectives on human communication and intelligence. Traces the development and diffusion of digital information and communication technologies, providing an analysis of trans-cultural effects among developed and developing nations Provides a balanced analysis of the pros and cons of the adoption and diffusion of digital technologies Explores privacy, censorship, the digital divide, online games, and virtual and augmented realities Follows a thematic structure, allowing readers to access the text at any point, based on their interests Accompanying resources provide a wealth of related online content Selected by Choice as a 2013 Outstanding Academic Title

7752.55 рублей

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Ann Handley Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a «voice,» including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic «voice» and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

1268.85 рублей

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David Moore Richard Designing Online Learning with Flash

There is a need for a book that provides a model of learning that is appropriate for online learning as well as teaches the user how to create potent Flash applications to deliver online learning content. This book is an Adobe Flash tutorial set in an instructional design context. It demonstrates how to develop Flash tutorials for teaching facts, concepts, principles, and procedures using Merrill s Component Display Theory. All the book s source files are provided as well as Adobe Captivate tutorials demonstrating the procedures.

5101.67 рублей

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Yuichi Motai Data-Variant Kernel Analysis

Describes and discusses the variants of kernel analysis methods for data types that have been intensely studied in recent years This book covers kernel analysis topics ranging from the fundamental theory of kernel functions to its applications. The book surveys the current status, popular trends, and developments in kernel analysis studies. The author discusses multiple kernel learning algorithms and how to choose the appropriate kernels during the learning phase. Data-Variant Kernel Analysis is a new pattern analysis framework for different types of data configurations. The chapters include data formations of offline, distributed, online, cloud, and longitudinal data, used for kernel analysis to classify and predict future state. Data-Variant Kernel Analysis: Surveys the kernel analysis in the traditionally developed machine learning techniques, such as Neural Networks (NN), Support Vector Machines (SVM), and Principal Component Analysis (PCA) Develops group kernel analysis with the distributed databases to compare speed and memory usages Explores the possibility of real-time processes by synthesizing offline and online databases Applies the assembled databases to compare cloud computing environments Examines the prediction of longitudinal data with time-sequential configurations Data-Variant Kernel Analysis is a detailed reference for graduate students as well as electrical and computer engineers interested in pattern analysis and its application in colon cancer detection.

9423.69 рублей

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Norman Coombs Making Online Teaching Accessible. Inclusive Course Design for Students with Disabilities

Making Online Teaching Accessible offers online teachers, instructional designers, and content developers a comprehensive resource for designing online courses and delivering course content that is accessible for all students including those with visual and audio disabilities. Grounded in the theories of learner-centered teaching and successful course design, Making Online Teaching Accessible outlines the key legislation, decisions, and guidelines that govern online learning. The book also demystifies assistive technologies and includes step-by-step guidance for creating accessible online content using popular programs like Microsoft Office and Adobe Acrobat, as well as multimedia tools. Including a wealth of helpful tips and suggestions for effectively communicating with disabled students, the book contains practical advice on purchasing accessible course management systems, developing solutions for inaccessibility issues, and creating training materials for faculty and staff to make online learning truly accessible. «This valuable how-to book is a critical tool for all instructional designers and faculty who teach online. Coombs' many years as a pioneer of online teaching show in his deep knowledge of the principles that can allow the reader to apply these lessons to any learning management system (LMS).» —Sally M. Johnstone, provost and vice president academic affairs, Winona State University, Minnesota; former executive director of WCET at WICHE «As more and more of our social and professional lives come to be mediated by technology, online accessibility is a fundamental right, not a luxury. This book is a must-read for anyone concerned with maximizing access to learning.» —Richard N. Katz, former vice president and founding director, EDUCAUSE Center for Applied Research «This valuable book reflects Coombs' unique experience and commitment to the best teaching, learning, and accessibility options for all kinds of students and teachers.» —Steven W. Gilbert, founder and president, The TLT Group-Teaching, Learning, and Technology Group

2588.91 рублей

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Jean-Christophe Plantin Participatory Mapping. New Data, New Cartography

This book is intended for applications of online digital mapping, called mashups (or composite application), and to analyze the mapping practices in online socio-technical controversies. The hypothesis put forward is that the ability to create an online map accompanies the formation of online audience and provides support for a position in a debate on the Web. The first part provides a study of the map: – a combination of map and statistical reason – crosses between map theories and CIS theories – recent developments in scanning the map, from Geographic Information Systems (GIS) to Web map. The second part is based on a corpus of twenty «mashup» maps, and offers a techno-semiotic analysis highlighting the «thickness of the mediation» they are in a process of communication on the Web. Map as a device to «make do» is thus replaced through these stages of creation, ranging from digital data in their viewing, before describing the construction of the map as a tool for visual evidence in public debates, and ending with an analysis of the delegation action against Internet users. The third section provides an analysis of these mapping practices in the case study of the controversy over nuclear radiation following the accident at the Fukushima plant on March 11, 2011. Techno-semiotic method applied to this corpus of radiation map is supplemented by an analysis of web graphs, derived from «digital methods» and graph theory, accompanying the analysis of the previous steps maps (creating Geiger data or retrieving files online), but also their movement, once maps are made.

6741.62 рублей

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Tina Stavredes A Guide to Online Course Design. Strategies for Student Success

A Guide to Online Course Design offers faculty and professional staff a practical and easy-to-follow model for creating exceptional online courses that focuses on quality standards in instructional design, transparency in learning outcomes, and learner persistence. A comprehensive resource, the book includes effective, research-based instructional strategies to motivate online learners and help them become more self-directed. A Guide to Online Course Design emphasizes quality standards and removing barriers to learners’ persistence, which ensures online courses meet the needs of online learners as well as distance education initiatives. “All faculty members and course designers, regardless of experience level, content background, or technology skills, can benefit from applying the approaches defined in this book. The authors have imparted a wealth of knowledge that can improve the quality of any online class and I highly recommend this book for all those involved with online learning.” – Anton G. Camarota, faculty, University of Denver “Anyone involved in developing online courses should read this book! Packed with great insights and the research to back them up, Stavredes and Herder guide readers with practical information that will support online course development.” – Brenda Boyd, director of professional development and consulting, Quality Matters Program “The blend of theory and application makes A Guide to Online Course Design and indispensable resource for any professional seeking to create high quality, outcomes-based learning experiences. I loved the action steps that close each chapter, as they lead the reader through the entire process of course design from analysis to implementation.” – Kathe Kacheroski, dean of curriculum and instruction, Rasmussen College

3044.49 рублей

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Shilin Chen Handbook of Chemical and Biological Plant Analytical Methods, 3 Volume Set

Plants and plant-derived compounds and drugs are becoming more and more popular with increasing numbers of scientists researching plant analysis. The quality control of herbal drugs is also becoming essential to avoid severe health problems, and in the future many more new drugs will be developed from plant sources. This three-volume Handbook, featuring 47 detailed review articles, is unique as it deals with chemical and biological methodologies for plant analysis. It presents the most important and most accurate methods which are available for plant analysis. This comprehensive work is divided into six sections as follows: Sample preparation and identification – discussing plant selection and collection, followed by extraction and sample preparation methodologies. Extraction and sample preparation methodologies Instrumentation for chemical analysis – several instrumentations for chemical plant analysis are presented with an emphasis on hyphenated techniques, e.g. the coupling between HPLC and mass spectroscometry, and HPLC with NMR. Strategies for selective classes of compounds – coverage of the most interesting classes of compounds such as polysaccharides, saponins, cardiotonic glycosides, alkaloids, terpenoids, lipids, volatile compounds and polyphenols ( flavonoids, xanthones, coumarins, naphthoquinones, anthraquinones, proanthocyanidins, etc.). Biological Analysis – includes phenotyping, DNA barcoding techniques, transcriptome analysis , microarray, metabolomics and proteomics. Drugs from Plants – covers the screening of plant extracts and strategies for the quick discovery of novel bioactive natural products. Safety assessment of herbal drugs is highly dependent on outstanding chromatographic and spectroscopic methods which are also featured here. This Handbook introduces to scientists involved in plant studies the current knowledge of methodologies in various fields of chemically- and biochemically-related topics in plant research. The content from this Handbook will publish online within the Encyclopedia of Analytical Chemistry via Wiley Online Library: http://www.wileyonlinelibrary.com/ref/eac Benefit from the introductory offer, valid until 30 November 2014! Introductory price: £425.00 / $695.00 / €550.00 List price thereafter: £495.00 / $795.00 / €640.00

51827.2 рублей

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George Fontanills A. Trade Options Online

In this fully updated book, options trading innovator George Fontanills arms you with the knowledge and skills youneed to unleash the phenomenal power of your computer to become a successful online options trader. Following a concise review of the basics of online trading–including hardware and software requirements and essential online resources–Fontanills cuts to the chase with step-by-step coverage of proven managed risk option trading strategies. Specifically designed for online traders, these tested off-floor techniques provide you with a sure-fire method for consistently building up your trading account. Drawing upon his years as a leading international options educator, Fontanills makes it easy for you to master online options trading by walking you through a series of hypothetical trades that demonstrate how to compute the maximum risk, maximum profit, breakevens, and exit alternatives for each strategy. Trade Options Online also includes a comprehensive guide to fundamental and technical analysis methodologies, a detailed list of the best financial resources, websites analyzed from the point of view of an online options trader, and a review of the most popular online brokerages. Trade Options Online is your complete guide to earning a living and making a killing as an online options trader.

3041.97 рублей

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Thomas Tobin J. Evaluating Online Teaching. Implementing Best Practices

Create a more effective system for evaluating online faculty Evaluating Online Teaching is the first comprehensive book to outline strategies for effectively measuring the quality of online teaching, providing the tools and guidance that faculty members and administrators need. The authors address challenges that colleges and universities face in creating effective online teacher evaluations, including organizational structure, institutional governance, faculty and administrator attitudes, and possible budget constraints. Through the integration of case studies and theory, the text provides practical solutions geared to address challenges and foster effective, efficient evaluations of online teaching. Readers gain access to rubrics, forms, and worksheets that they can customize to fit the needs of their unique institutions. Evaluation methods designed for face-to-face classrooms, from student surveys to administrative observations, are often applied to the online teaching environment, leaving reviewers and instructors with an ill-fitted and incomplete analysis. Evaluating Online Teaching shows how strategies for evaluating online teaching differ from those used in traditional classrooms and vary as a function of the nature, purpose, and focus of the evaluation. This book guides faculty members and administrators in crafting an evaluation process specifically suited to online teaching and learning, for more accurate feedback and better results. Readers will: Learn how to evaluate online teaching performance Examine best practices for student ratings of online teaching Discover methods and tools for gathering informal feedback Understand the online teaching evaluation life cycle The book concludes with an examination of strategies for fostering change across campus, as well as structures for creating a climate of assessment that includes online teaching as a component. Evaluating Online Teaching helps institutions rethink the evaluation process for online teaching, with the end goal of improving teaching and learning, student success, and institutional results.

3262.5 рублей

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David Weimer Cost-Benefit Analysis and Public Policy

This volume seeks to facilitate such exposure by drawing together into a convenient collection the fine articles on CBA and its application that have appeared in the Journal of Policy Analysis and Management (JPAM).

5174.01 рублей

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Anita Crawley Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services

Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from admissions and registration to advising and student engagement. The book includes guidelines and standards, planning and implementation, innovative practices, and describes specialized services needed by particular online student groups. «Effective student support is the single most important factor in sustaining high-quality online learning programs. Anita Crawley presents the most effective guide to achieving that success. Her book is a blueprint for building thriving online programs through comprehensive student support.» —Ray Schroeder, director, Center for Online Learning, Research and Service, University of Illinois Springfield «As distance learning continues to grow, this book addresses the often neglected other side of the coin: online student services. This book provides a great introduction and overview of the research, literature, and innovative practices for planning, implementing, and evaluating support services for online learners.» —George Steele, director, eStudent Services, OhioLearns «Anita Crawley has crafted a splendid volume on a topic of increasing importance in contemporary higher education. Her book promises to be the foundational piece for those who work with students in an online environment. Her thinking and analysis are superb and undoubtedly will provide the basis upon which to develop online programs and services in the future.» —John H. Schuh, Distinguished Professor of Educational Leadership and Policy Studies Emeritus, Iowa State University "Bringing together extensive examples of innovative practices, summaries of current research, and a wealth of experience in student services, Anita Crawley's comprehensive guide to supporting online students is a rich resource for institutions with existing, growing, or new online programs. —Diane J. Goldsmith, former executive director, Connecticut Distance Learning Consortium

3406.92 рублей

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Salah Khalfallah Structural Analysis 1. Statically Determinate Structures

Using a general approach, this book supports the student to enable mastery of the methods of analysis of isostatic and hyperstatic structures. To show the performance of the methods of analysis of the hyperstatic structures, selected beams, gantries and reticular structures are selected and subjected to a comparative study by the different methods of analysis of the hyperstatic structures.

10469.84 рублей

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Plants and plant-derived compounds and drugs are becoming more and more popular with increasing numbers of scientists researching plant analysis. The quality control of herbal drugs is also becoming essential to avoid severe health problems, and in the future many more new drugs will be developed from plant sources. This three-volume Handbook, featuring 47 detailed review articles, is unique as it deals with chemical and biological methodologies for plant analysis. It presents the most important and most accurate methods which are available for plant analysis. This comprehensive work is divided into six sections as follows: Sample preparation and identification – discussing plant selection and collection, followed by extraction and sample preparation methodologies. Extraction and sample preparation methodologies Instrumentation for chemical analysis – several instrumentations for chemical plant analysis are presented with an emphasis on hyphenated techniques, e.g. the coupling between HPLC and mass spectroscometry, and HPLC with NMR. Strategies for selective classes of compounds – coverage of the most interesting classes of compounds such as polysaccharides, saponins, cardiotonic glycosides, alkaloids, terpenoids, lipids, volatile compounds and polyphenols ( flavonoids, xanthones, coumarins, naphthoquinones, anthraquinones, proanthocyanidins, etc.). Biological Analysis – includes phenotyping, DNA barcoding techniques, transcriptome analysis , microarray, metabolomics and proteomics. Drugs from Plants – covers the screening of plant extracts and strategies for the quick discovery of novel bioactive natural products. Safety assessment of herbal drugs is highly dependent on outstanding chromatographic and spectroscopic methods which are also featured here. This Handbook introduces to scientists involved in plant studies the current knowledge of methodologies in various fields of chemically- and biochemically-related topics in plant research. The content from this Handbook will publish online within the Encyclopedia of Analytical Chemistry via Wiley Online Library: http://www.wileyonlinelibrary.com/ref/eac Benefit from the introductory offer, valid until 30 November 2014! Introductory price: £425.00 / $695.00 / €550.00 List price thereafter: £495.00 / $795.00 / €640.00

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