gaynor lea greenwood fashion marketing communications

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Gaynor Lea-Greenwood Fashion Marketing Communications

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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Lea Horn Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities

Master's Thesis from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Edinburgh Napier University, language: English, abstract: Recent trends in the charity sector predict a challenging future in terms of procuring funding, as the Scottish Government is likely to decrease funds allocated to the third sector. In this context, this study aims to critically evaluate the potential of sponsorship as a marketing communications method for Scottish charities with focus on charities as the sponsoring entity.The author considers this assessment important, as it possibly holds the potential to generate sustainable government-independent funding through increased brand and cause awareness. The study is supported by a qualitative mono-method inductive research approach consisting of seven individual face-to-face interviews with a panel of experts from the corporate and charity marketing industries. Comparing marketing communications theory, sponsorship theory in particular as well as third sector theory with the research findings, this research project arrives at outlining possibilities for the development of starting points to develop fund-procuring methods with the means of sponsorship or adapted forms of it. One can record the following assumptions in regard to the feasibility of an implementation of sponsorship into charity marketing communications: Sponsorship provides significant benefits in ter...

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Katja Dienel IMC. strong in theory but struggling in practice

Inhaltsangabe:Abstract: Since the 1990s Integrated Marketing Communications (IMC) has particularly influenced both the theory and practice of communication management. The complex and evolving shift from the nineteenth century ‘product’ centred approach to that of the twentieth century ‘customer’ and twenty-first century ‘stakeholder’ approaches has necessitated the adaptation of the concept. Integrated Marketing Communications (IMC) has evolved from the roots of psychology, marketing and mass communication. Despite its respected lineage, however, IMC remains an immature field that has struggled to establish its own unique body of literature. A key milestone in IMC’s emerge occurred in 1991, when a task force of academics and professionals was formed in an effort to agree on such fundamental issues as the most appropriate terminology and definition of the IMC concept. Interestingly, the task force actually debated the use of at least three different terms which were „integrated communications”, „total communications”, and „IMC ”. Although the task force did not forge a clear consensus on which term to use, IMC emerged as most commonly cited option and began to enter the mainstream of mass communications and marketing discussions in the early 1990s. Therefore literature in this paper is used as if it had intended to refer to integrated marketing communications. IMC is aiming to provide a consistent and effective message to the customers and other stakeholders as strategic cons...

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GAYNOR Палантин

синтетическое джерси, без аппликаций, одноцветное изделие

4640 рублей

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GAYNOR Палантин

вязаное изделие, без аппликаций, одноцветное изделие

15000 рублей

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GAYNOR Палантин

атлас, креп, без аппликаций, одноцветное изделие

13500 рублей

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GAYNOR Палантин

фланель, бахрома, одноцветное изделие

4090 рублей

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PASHMINA DI GAYNOR BONGARD Палантин

газ, без аппликаций, одноцветное изделие

3550 рублей

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GAYNOR Палантин

органза, без аппликаций, одноцветное изделие

8250 рублей

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Sarah Durham Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

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PASHMINA DI GAYNOR BONGARD Палантин

органза, без аппликаций, одноцветное изделие

8250 рублей

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GAYNOR Палантин

фланель, стразы, двухцветный узор, содержит нетекстильные части животного происхождения

18500 рублей

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PASHMINA DI GAYNOR BONGARD Палантин

органза, съемная аппликация, одноцветное изделие

7000 рублей

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Amy Nutty In what ways did integrated marketing communications aid the Welsh Government.s Year of Adventure campaign.

Bachelor Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 78.00, Swansea University, course: Media and Communications, language: English, abstract: This dissertation examines the promotional tools that were implemented during the 2016 Visit Wales marketing campaign, the Year of Adventure. Adopting a deductive approach, the thesis uses a combination of academic literature, paired with qualitative and quantitative research methodologies to evaluate the effectiveness of the three key devices, which include public relations, advertising and digital marketing. Despite the in-house research conducted by Visit Wales that concludes the rising tourism figures witnessed throughout 2016 provide evidence of the campaign's success, a series of self-completion questionnaires and telephone interviews targeted at the Welsh accommodation sector and tourists themselves offer a more critical view, which challenges this ideology. This thesis provides a more transparent overview of the marketing communications tools implemented during the Year of Adventure, assessing their impact and potential influence within the Welsh tourism industry.

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Палатка Greenwood Yeti 2 Yellow

Артикул № 218041

1764 рублей

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Палатка Greenwood Target 4 Blue

Артикул № 218050

3590 рублей

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Master's Thesis from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Edinburgh Napier University, language: English, abstract: Recent trends in the charity sector predict a challenging future in terms of procuring funding, as the Scottish Government is likely to decrease funds allocated to the third sector. In this context, this study aims to critically evaluate the potential of sponsorship as a marketing communications method for Scottish charities with focus on charities as the sponsoring entity.The author considers this assessment important, as it possibly holds the potential to generate sustainable government-independent funding through increased brand and cause awareness. The study is supported by a qualitative mono-method inductive research approach consisting of seven individual face-to-face interviews with a panel of experts from the corporate and charity marketing industries. Comparing marketing communications theory, sponsorship theory in particular as well as third sector theory with the research findings, this research project arrives at outlining possibilities for the development of starting points to develop fund-procuring methods with the means of sponsorship or adapted forms of it. One can record the following assumptions in regard to the feasibility of an implementation of sponsorship into charity marketing communications: Sponsorship provides significant benefits in ter...

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